Before you pay for a website, SEO, hosting or a custom business system, you need to know what it should cost, what to ask and what to do if something goes wrong. The Fyre Interactive blog answers those questions for the person making the decision, not for developers. Where it helps, we show our own prices and our work for named clients, with links you can check.
A website has two lives: the build, which gets replaced, and the site itself, which can carry on for as long as somebody looks after it. Here is what our longest-standing clients' sites have in common, and what to ask about your own.
GiftBucks has been a client since 2003. The gift-card platform we first built for it in 2007 still runs today, rebuilt on current technology rather than abandoned. Here is the account, and what it means for a business that depends on an older system.
Bookings, memberships and client portals are the same decision three times: rent a tool, buy a plugin, or have the system built. Here is how to tell which one your business needs, and what each costs.
Wix is a website you rent and build yourself. WordPress is open-source software that runs on a host you choose, so the site can move. Here is how the two compare for a South African business, from each platform's own pages.
A loyalty programme is a promise to your customers with a system behind it. Here is what to decide before you choose any software: the reward, the rules, the system, and how you will know it is working.
AI answers cite websites, and the companies behind them publish how those websites are found. Here is what Google and OpenAI say in their own words, what you can ignore, and what to fix first.
Keyword research decides which searches your pages should answer. Backlinks are how other websites vouch for those pages. Here is what each job involves, what you can do yourself, and which offers to refuse.
Two maintenance packages with the same name can include very different work. Here is each job a package should cover, what is usually left out, what to ask for in writing, and what ours cost.
There are three ways to run courses online: rent a hosted platform, add an LMS plugin to a WordPress site you own, or have one built around your business. Here is how they compare for a South African business.
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